How to Develop a Value Proposition Advantage

In order to be successful in the business of insurance and risk management, your value proposition advantage must be different and superior to all others.

Your value proposition is the reason for your professional existence.  It describes how you create value for others.  It makes you stand out in a crowded marketplace. 

Surprised by Insurance

There are many ways to distinguish yourself or your firm in the minds of prospects and customers.

Great service, helpful people, frequent contacts, educational workshops regarding newsletters and so on. But today, I want to talk about the concept of surprise as a distinguishing feature of your brand.

Surprise is often used in auto insurance ads, maybe because auto insurance seems so mundane. Check out this Nationwide ad, where paint has spilled out of a fictitious paint company onto the street and some cars parked below.

How Do You Create Value?

This apparently simple question may well be the most important one you will ever be asked. 

Without a compelling value proposition, you are ordinary and disposable — a commodity.  With a distinguished value proposition, you are unique and indispensable.

What is a value proposition?

The SMART Plan for Effective Goal Setting

Have you used the SMART plan for effective goal setting?

S stands for Specific.  M is for measurable.  A stands for achievable.  R for realistic.  T for time bound.

The SMART Plan for Effective Goal Setting:

How Creativity and Innovation Will Set Your Insurance Business Apart

Do you want to know how creativity and innovation will set you apart from your competition?

As you read the story below, ask yourself whether you offer something unique. Then imagine the impact to your business using creativity and innovation.

2013 Customer Experience ROI Study Results

What do complicated sales processes, cluttered websites, dizzying 800-line menus, long wait times, incompetent customer service, unintelligible correspondence and complicated products have in common?  These are all poor habits of business executives who refuse to invest in powerful customer experience improvements!

Jon Picoult of Watermark Consulting recently published his 2013 Customer Experience ROI Study.  You might be shocked to find that organizations identified as Customer Experience Leaders (organizations closely interacting with their clients) outperform the general market by three times!  To ready the full report, be sure review Jon’s full article today by clicking here.

Do you have a process to benchmark your customers’ experience?

For more ideas on how to break the commodity trap connect with Beyond Insurance on:

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The author, +Matt O’Neill is the Director of Creativity at Addis Intellectual Capital, LLC (AIC). AIC is a coaching and consulting company whose purpose is to transform the process that insurance agents, brokers and carriers use when working with clients.  Matt can be reached at moneill@beyondinsurance.com or 610-945-1033. The author’s opinions and posts in no way reflect the Beyond Insurance brand or any other affiliate within Addis Intellectual Capital.

Marketing Agency of the Month

We here at Beyond Insurance want to send out a big MOO to our partners the Tedrick Group on being featured in Rough Notes Magazine as Marketing Agency of the Month!  To see how their change to a consultative and diagnostic approach helped them transform their agency, read the entire article entitled The Transformation.

The Tedrick Group was able to grow their agency by 20% last year with this unique approach.  If you want to learn more about how you can transform yourself and your agency into a more consultative and diagnostic firm, check out our latest Changing the Game…to Create Home Field Advantage program to be held in Philadelphia May 22 & 23. You may click on the image below to learn more.