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7 Secrets to Peak Producer Performance Part 2

February 21, 2012

In part 1 of “7 Secrets to Peak Producer Performance” we uncovered three secrets that separate the best from the rest.

Today we look at the next four secrets that enable the Peak Producer to maximize his or her potential for success.

Four More Secrets to Peak Producer Performance:

Secret #4 – Unique Message

Peak Performers articulate how they create value through their unique message, which takes the form of a clear, concise, and compelling value proposition.  Their value proposition is an irresistible offer – an invitation that is so attractive that the customer would be out of his or her mind to refuse the offer.

The Peak Performer’s unique message goes beyond functional product or service descriptions to express the tangible results that the customer can expect to achieve.  With a distinguished value proposition, the Peak Performer is unique and indispensable.

Secret #5 – Criteria Filter

The criteria filter is the Peak Performers tool to screen out price shoppers. It is a means to determine if the prospective client meets or falls below his or her standards. Why is the criteria filter so important? Because it protects the five essentials to peak performance – time, reputation, confidence, money and relationships.

Unlike the typical producer who has a random approach to prospect research and qualification, the Peak Performer’s approach is disciplined and strategic. They know what is at risk. The criteria filter gives the Peak Performer a distinct “Home Field Advantage” – favorable conditions that increase their winning percentage.

Secret #6 – Work/Life Balance

Peak Performers make room in their busy lives to take care of their physical and mental well being.  The Peak Performer will not let the demands of their work infringe upon the quality and quantity of time they spend with family, friends, hobbies and community. beyond insurance

Work/life balance is essential to the performance of producers.  The intense, competitive business climate has created a corporate culture that demands more and more to get ahead.  Taking time to recharge one’s batteries is an essential ingredient to work/life balance.

Secret #7 – The Inner Game

The Inner Game consists of mental toughness, commitment, motivation, positive attitude and self-discipline.  The Peak Performer not only knows how to play the “Inner Game”, they know how to win.  It is an inner strength that allows them to achieve peak performance even in the most pressure packed situations and in the toughest of times.

The most noteworthy attribute of peak performance is attitude.

Attitude is a choice which has a profound impact on the performance of the Peak Producer.  A positive attitude gives his or her a competitive edge while a negative attitude impairs performance.  Attitude is a distinguishing factor between the average and Peak Performance Producer.

After reviewing the  7 Secrets to Peak Producer Performance, can you see why Peak Producers go about life with a sense of confidence, purpose, passion and pride?

Scott Addis

For more ideas on how to break the commodity trap connect with Beyond Insurance on:

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The author, Scott Addis is the President and CEO of The Addis Group and Addis Intellectual Capital, LLC (AIC). AIC is a coaching and consulting company whose purpose is to transform the process that insurance agents, brokers and carriers use when working with clients. Scott is recognized as an industry leader having been awarded the Inc. Magazine’s “Entrepreneur of the Year” Award as well as “25 Most Innovative Agents in America”. Scott can be reached at

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