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Fresh-Start Moments Can Help You Achieve Your Goals

January 19, 2016

“Goal” by jscreationzsIn the Reach Your Peak program, producers learn the importance of creating visions and setting goals for success.  They are taught to use Performance Map 365 — a tool that helps them design and build roadmaps for success based upon their future vision of success supported by goals.

In recent weeks, Beyond Insurance has received numerous calls from agents and brokers asking for tips for staying on track and keeping their resolutions.  In most cases, the well-intentioned agent or broker has goals but stopped focusing on them as their daily activities get in the way of their highest priorities.

To achieve success in 2016, try harnessing the power of the “fresh-start effect.”  Recently discovered by researchers at the Wharton School of the University of Pennsylvania, the fresh-start effect shows that you are more motivated to work on your goals on days considered “turning points” or “transition days.”

For many, a turning point day is a day at the beginning or end of the week, a birthday, a work anniversary, beginning of a new client relationship, or the end of a quarter.  These are days that you view as a chance to leave your old self behind – that person buried in distractions, interruptions and insignificant projects – and transition into an energized, productive professional who is laser-focused on specific achievements.

How can you use this new research to impact your own goals in 2016?

  1. Start by filling out the Performance Map 365 or your agency’s annual goals worksheet.
  2. Mark your highest priority goals – those that will have the highest return on your investment of time.
  3. Schedule the days that seem like transition points for you.
  4. On the next transition day, think carefully about your high priority goals.
  5. Recognize that this day is an opportunity for a new beginning.
  6. Visualize a new beginning or fresh start on a transition day. Challenge yourself to tackle your highest priority and begin achieving your goal.

You will be much more likely to accomplish your goals when you feel empowered to embrace your “new self” and see your potential for success.  When you perceive that you have a new beginning, you will get a motivational boost to pursue your highest priority goals.  All you really need to do is recognize that your transition days are opportunities to refuel and refocus.

Whatever your goals are for 2016 – filling the prospect pipeline, higher new business hit ratio, client and center of influence referral harvesting, greater organic growth – you cannot achieve these goals if you never take action.  When you use this simple fresh start effect, you will accomplish your goals more readily and put energy and fun in the business.

Happy fresh starts in 2016!


This article was pulled exclusively from the minds of the Beyond Insurance marketing team.  We strive to help you live happier, work smarter, and make more money.  However, for us to do so, we need your help!  Let us know what your biggest frustrations are within the insurance industry by clicking here.  Who knows? Maybe you’ll be the inspiration behind our next article!
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