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How to Develop a Value Proposition Advantage

May 25, 2016

uniqueIn order to be successful in the insurance business your value proposition advantage must be different and superior to all others.

5 Ways to Discover Your Value Proposition Advantage:

  1. Value cannot be created unless the customer has a business problem or issue to solve.
  2. Value is in the eyes of the beholder.  Each customer has a different set of needs and business issues.  Your value proposition must be customized to the specific needs of each customer.
  3. A value proposition based solely on product features, functions, performance, and pricing is not sustainable.  You may win in the short term, but you will lose when your competition introduces better capabilities.
  4. Your true value lies outside the product or service you are selling.  You can create tremendous value through the intangibles brought to bear in a relationship.
  5. To consistently win you must be able to articulate your value at the time the decision is being made.

How do you create value for your insurance business?  Your answer to this question has unparalleled implications in determining your future success. 

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This article was pulled exclusively from the minds of the Beyond Insurance marketing team.  We strive to help you live happier, work smarter, and make more money.  However, for us to do so, we need your help!  Let us know what your biggest frustrations are within the insurance industry by clicking here.  Who knows? Maybe you’ll be the inspiration behind our next article!
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